Meet Our

Media Team

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Randy Alvarez

Founder & CEO of The Wellness Hour Inc.

In 1999, Randy Alvarez launched The Wellness Hour TV Show. Each week, The Wellness Hour airs on TV in approximately 80 million homes across the United States and Canada, featuring some of the nations leading medical doctors, dentists and other licensed health practitioners. The show airs more than 2,400 episodes each month on cable, satellite and broadcast television.

The medical news show has become a television and social media platform for doctors to discuss breakthroughs in their specialty with the communities they serve.

Alvarez has transformed the show’s website ( into an extensive online medical resource for both doctors and the public.

The Wellness Hour has three devisions: Production, Advertising and Practice Management Consulting. As a consultant, Alvarez works with more than 100 medical and dental professionals one-on-one.

Randy Alvarez lives on the beach in Encinitas, California and spends a lot of time with his two sons. He enjoys snow skiing, tennis, hiking, lifting weights and living a healthy lifestyle.

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Cory Alvarez

Production Manager / News Director

Cory has co-directed and edited more than 850 Wellness Hour episodes that have aired on satellite, cable and network television. He’s edited an additional 2,000 videos for doctors’ websites and social media platforms, directed and co-directed more than five in-office productions for television, and directed and produced more than one hundred 30- to 60-second television commercials. He attended film school in Ventura at the Brooks institute and his hobbies include reading books on history, marketing and advertising.

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Annamarie DeMaio

Media Director

As the Director of Media, Annamarie negotiates,  purchases, and monitors advertising space and airtime on behalf of our clients. Annamarie’s well-rounded experience — including in-house marketing coordination, media buying and ad sales — gives her a unique and knowledgeable perspective to ensure Wellness Hour clients get the most from their media budgets. Annamarie also handles all in-studio scheduling, pre-production calls and dress rehearsal meetings.

With a degree in Professional Communications from SUNY Farmingdale and a background in customer service, she ensures the highest quality in client relations. In her spare time, this native New Yorker enjoys hiking, and beach days with her husband Patrick and their dog Ollie.

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Nicolas Liberatore

Master Editor

Since January 2013, Nic has edited more than 450 Wellness Hour television episodes, as well as several hundred video shorts for doctors to use on their websites and social media platforms. Nic received a Bachelors degree in Literature and Writing from California State University San Marcos, where he learned the arts of effective storytelling and communication. He’s also studied film, music and art extensively and enjoys spending his free time reading classic works of literature and deconstructing the 41 symphonies of Wolfgang Amadeus Mozart.

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Ashley Fierro

Make-up Artist

Ashley is a celebrity makeup artist, educator and keynote speaker who specializes in editorial and fashion media, red carpet events, professional athletes, luxury brides, TV and film. With over a decade of experience, her fresh, natural and modern approach to beauty has attracted celebrity clients wanting to be on trend, camera and red carpet ready. Her wedding work has graced the covers of Martha Stewart Weddings and Exquisite Weddings and she’s also created her own highly pigmented mineral makeup line that she uses on all of her clients. Ashley’s luxury makeup studio is located in Southern California and she travels all over the world with her clients who seek out her clean, radiant approach.