Advertising: It's More Than Just Getting Your Name Out There

Advertising doesn't just help new patients discover you—it helps your practice or business grow. When done right, it's emotionally charged and outcome-focused. Advertising legend David Ogilvy once said, "If it doesn't sell, if it does not get results it isn't creative." That means the goal isn't just to look good—it's to move people to action.

Great advertising builds trust before the patient ever walks through your door. And as ad agency Chiat\Day, best known for creating Apple's groundbreaking "1984" Macintosh commercial, famously challenged: "Disrupt the norm." In other words, don't blend in. Stand out with a clear message and a strong emotional hook that makes people feel like you're the doctor for them.

Look, Advertising is more than exposure. It's about creating connection, confidence, and commitment. Patients who come in after seeing the right message feel like they already know you—and they’re often ready to say yes.

This kind of smart, emotionally driven marketing helps you grow your practice, attract the right patients, and spend more time with people, who already trust you.

Written by Randy Alvarez