The #1 Advertising ROI I’ve Seen in 27 Years (And Most Doctors Overlook It)

After managing advertising budgets for doctors for nearly three decades, I’ve tested it all: Google, YouTube, Instagram, TikTok, both paid and organic. And after all those campaigns, all those metrics, and all those dollars spent, there is still one clear winner when it comes to return on investment. Long-form television advertising.

Yes, television.

If I were your money manager and my job was to help you get the best returns on your advertising dollars, here is what I would tell you.
You need to go where the eyeballs are. And right now, 61 percent of Americans are still watching and responding to ads on cable TV.
More than 80 million households still subscribe to cable. Most of them spend over 100 dollars per month to watch it. These are serious viewers. Many are over 50, and that is exactly the audience most doctors want to reach.

Now, here is the number that surprises most people.

You can buy a full 30-minute television spot for around 200 dollars. I have been buying these 30-minute blocks of airtime since 1997. Things have changed. There are fewer viewers than back then, but the ones who are watching are paying attention.

Let me give you some real examples.

Pain management specialist Dr. Reinhart has been with us for 26 years.
My very first plastic surgeon, Dr. Greg Keller, still appears on The Wellness Hour.
Several dentists have aired their interviews every single week for more than 15 years.
One of our largest clients, Oak Street Health, owned by CVS, says they average 89 new patients a day.

For some of our clients, the return on investment is ten to one every single month. Long-form television advertising is incredibly cost-effective. The average 30-minute prime time TV spot is about 200 dollars. This is what we do best, and it continues to be the most consistent money maker for our clients.

Now, long-form ads do not work for everything. Product sales on TV have dropped, but when it comes to things that require explanation—medical or dental procedures that involve fear, confusion, or a crowded market where you want to stand out—I believe 30-minute long-form TV is still number one. If you are serious about growing your practice and want to reach a motivated audience that trusts what they see, then this belongs in your advertising portfolio.

Contact us to find out what 30-minute airtime costs in your area. It might be the smartest move you make this year.

By Randy Alvarez, Founder of The Wellness Hour